Landing page vs Home page

A Landing Page is a standalone page, designed for a specific campaign. Landing pages have a call-to-action and there should be nothing to distract your clients from converting. A homepage exists as a single page of a larger website. It has lots of information and focuses on introducing your company.

1. What is the difference between landing page and homepage?
2. Is landing page or homepage better?
3. Do I need a landing page and a homepage?

What is the difference between landing page and homepage?

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind: The homepage of your site sets the stage. A landing page allows visitors to accomplish a specific goal.

Is landing page or homepage better?

The landing page is the best option for such scenarios because you want the customers to click through your ad and connect with you. You can offer a freebie, a signup bonus, or a limited-time discount in such cases. While a home page can be used for special offers, but the impact will be much higher on a landing page.

Do I need a landing page and a homepage?

In fact, if you have a website, you should also have a homepage that acts as the storefront for your business. You need a landing page (or landing pages), on the other hand, if you're trying to accomplish a more focused goal… and especially if you're running advertisements.