When should I consider a language-specific site?

1. Why is it important to consider the language used on a website?
2. What should the developer use to ensure the site is multilingual?
3. Should URLs be in local language?

Why is it important to consider the language used on a website?

Your website must be accessible and running correctly regardless of the time of day in order to satisfy customers and encourage purchases. Only having a website in English can drive potential customers away, increasing the bounce rate on your site.

What should the developer use to ensure the site is multilingual?

Add a Language Selector page element to your site pages, so authenticated site users can choose their preferred language. If you have a self-service community built on the Customer Service template, add the Language Selector component to your community pages.

Should URLs be in local language?

It's fine to use localized words in the URL, or to use an Internationalized Domain Name (IDN). However, be sure to use UTF-8 encoding in the URL (in fact, we recommend using UTF-8 wherever possible) and remember to escape the URLs properly when linking to them.