Who should be responsible for A/B testing and conversion optimization?

1. What's the role of a B testing in a team working on conversion rate optimization?
2. What are conversions in AB testing?
3. How is AB testing done?

What's the role of a B testing in a team working on conversion rate optimization?

A/B testing is a key tool for conversion rate optimization (CRO). By conducting A/B tests, businesses can compare two versions of a web page or app and see which one performs better in terms of conversion rate.

What are conversions in AB testing?

Whenever a user completes an action, this is seen as a conversion. Conversion rate optimization is the practice of raising the number of users interacting with your site. While this is usually done through a series of small, gradual improvements, the end goal is to optimize your entire online marketing process.

How is AB testing done?

How A/B testing works. In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline, button or be a complete redesign of the page.