Where should 'decoy' options be placed?

1. How do you use a decoy strategy?
2. How the decoy effect is used in marketing?
3. How do you use decoy pricing?
4. How do businesses use the decoy effect?

How do you use a decoy strategy?

The decoy effect is a phenomenon in which consumers tend to change their purchasing preferences when presented with a third choice. In other words, the customer is clear that they prefer cheaper option A, over the more expensive B. However, they usually change their mind when a third option appears between the two.

How the decoy effect is used in marketing?

In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.

How do you use decoy pricing?

Decoy pricing strategy is a tactic used to boost the sales of a high profit earning item. The marketers create another version of the product so that the consumers can compare the products economically. The new version of the product is priced just below the highest priced product. This leads to 'decoy effect'.

How do businesses use the decoy effect?

What is the Decoy Effect? It's a pricing strategy that businesses use to get us to switch from one option to a more expensive or profitable one for them. The Decoy Effect occurs when the preference for one of two options changes dramatically after a third similar but less attractive option is added.