What are the advantages of existing real world patterns in Information Architecture

1. What is the purpose of information architecture?
2. What information architecture should include in the business?

What is the purpose of information architecture?

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks.

What information architecture should include in the business?

An information architect will generally do a variety of activities as part of a UX project team. Common tasks include research, navigation creation, wireframing, labeling, and data modeling.