Itqualityassurance
A Heat Map is like a snapshot of a web page that has been dusted for visitors' finger prints. It shows us what they've clicked on. And its close relative, the Scroll Map, shows how far down the page they're willing to scroll. Let's see how these, and yes, Confetti, can help improve your website.
What is a scrollmap?
A scroll map is a tool that measures the average fold on a web page by automatically calculating where people scroll the most—and then stop, for both desktop and mobile users.
What do heatmaps show?
Heatmaps are used to show relationships between two variables, one plotted on each axis. By observing how cell colors change across each axis, you can observe if there are any patterns in value for one or both variables.
How do Hotjar heatmaps work?
Hotjar Heatmaps work by creating a copy of your page's HTML code, then categorizing each element by their tag, parent elements, and IDs or classes where relevant. When visitors view the page, Hotjar collects usage behavior and maps all the elements users interact with to the master heatmap report.
Is heatmap one word or two?
A heat map is a two-dimensional representation of data in which values are represented by colors. A simple heat map provides an immediate visual summary of information.
