- Are top level domains reliable?
- Does your domain name affect SEO?
- Does the domain name affect traffic?
- Is there a benefit to having multiple domain names?
Are top level domains reliable?
Unfortunately, some TLDs are associated with nefarious online behavior. If you use them, Google might assume your site isn't safe, and you'll never make it to the top of search results. According to Spamhaus, these are the TLDs with the spam worst reputations: .
Does your domain name affect SEO?
Domain names do impact your SEO, but they aren't necessarily a make-or-break portion of your strategy. In fact, a changing domain name could confuse search engines and other bots trying to crawl through your web pages—making a short-lived but still negative impact on your SEO.
Does the domain name affect traffic?
Updated domain names might make it more difficult for returning visitors to find your site again, tanking your overall web traffic. You should only consider changing your domain name for SEO if: You've already considered rebranding your site or company.
Is there a benefit to having multiple domain names?
Your domain plays a significant role in your keyword relevance and rankings, so taking advantage of multiple domains can help you rank for a broader selection of keywords and phrases. You can also use a secondary domain to flesh out an entirely different selection of content topics.