Itqualityassurance
- What causes increase in bounce rate?
- What could contribute to a low bounce rate?
- How to increase bounce rate?
What causes increase in bounce rate?
A high bounce rate is a sign of many things that could be wrong with your website. This includes poor content, a bad user experience, and inaccessible navigation system, or a counterintuitive website design.
What could contribute to a low bounce rate?
You can reduce bounce rate by using bigger fonts, so your content is easy to read on smaller mobile screens, as well as breaking up your written content into snackable chunks, so it's easy to skim. You can do this with headings, bullet lists, and even creative elements like pictures, graphs, or charts.
How to increase bounce rate?
Improve Your Site Speed
One of the easiest ways to improve bounce rate is to improve your site speed. Users are in a hurry and decide whether to stay on a site within the first few seconds. If your site doesn't load quickly, they might assume it's broken, or simply run out of patience and leave.
