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- What are the consequences of banner blindness for businesses?
- What causes banner blindness?
- How effective are banner ads on the Web?
What are the consequences of banner blindness for businesses?
Banner blindness can affect any advertiser, and the impact of it can result in a loss of ROI, loss of revenue, and a decrease in conversions. In the worst cases, your brand can take a hit on reputation or reliability if the ad is seen as a nuisance or distraction from the content a viewer wants to see.
What causes banner blindness?
Banner blindness, also known as advert or ad blindness, is the phenomenon that occurs when people ignore or avoid banner ads. This happens because they often feel a sense of annoyance for the page. They are usually distracted by other content on the page and do not respond to banners.
How effective are banner ads on the Web?
Banner advertising does have the potential to send traffic to a website, and when the placement is done correctly, the likelihood of that visitor being interested in your products and services is high.
